BRAND IDENTITY, LOGO DESIGN, PACKAGING DESIGN for "Mr.cheese"
Challenge:
The project was created as part of the course Graphic Design Beginning in Project Online Institute. The challenge was to create an identity for a product that lived in a certain world, in my case it was cheese in the "SpongeBob SquarePants" universe. It was necessary to convey the atmosphere of the universe, so that it is reflected in the logo, and in the color, and in the form of this cheese.
Solution:
I created my own legend based on my research. I discovered that the people in Bikini Bottom eat unusual food. From canned socks to onion ice cream. Because of this, I decided that the cheese will be drinkable. And also it was decided to make this identity unusual and at the same time easy to understand, like everything in the SpongeBob universe.
The logo is based on a triangle, because 3 person participated in the creation of the product. It represents the three parties that built the company. It also resembles a piece of cheese, which serves as a sign of recognition.
In order to make the letter M easier to read, a gap was made in the sign. Because of this, we see how the triangle organically flows into the text of the logo.
The pattern always occupies part of the layout, filling it at an angle, and the title follows an oblique pattern.
